Sports illustrated is a sports magazine that is published both digital and print. This allows anyone to access the news from anywhere. Sports Illustrated has began to lower the amount of printed articles they are distributing and are beginning to focus more on digital. They still continue to produce magazines. They gain the attention of consumers by allowing retail stores to sell their magazines and are usually located at checkout to purchase on your way out. The covers of the magazines are very vibrant and help catch the attention of consumers.
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